The web-based editor has a profoundly steep learning curve - a learning wall, if you will - but I was very quickly able to do some editing that would have been hard, if not impossible, in Photoshop.įacet is particularly aimed at commercial-grade image editing where you need to prepare and present huge quantities of photos, but - as with Photoshop - it can be used in dozens of different ways, limited only by the image-makers' creativity. I uploaded a gallery of dance photos I shot at a recent Lindy by the Lake dance event in Oakland, and let Facet do its thing. It all became a lot clearer when I got a chance to play with the tool for myself. So when Facet reached out to me to say they had something brand new in the photo editing space, I got pretty excited, followed by "extremely confused." Even after talking to the company's founders and investors for an hour, I still couldn't wrap my head around exactly what the tool is, nor who it is for. To say that I'm more than averagely interested in photography is a bit of an understatement - I used to be a professional photographer, and have written 20-ish books about photography. Facet just raised $13 million from Two Sigma Ventures with participation from Accel, Basis Set Ventures, Slow Ventures and South Park Commons. And yet, the tool is able to do things that haven't been seen in the photo editing space so far. This means that you can do extremely powerful batch photo editing that is kind of like a mash-up between Snapchat's photo filters, Adobe Lightroom's batch editing features, Photoshop's flexibility and the collaborative powers of Figma and the like. In a nutshell, the company has created an AI-powered photo editing tool that can be accessed using APIs.
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